itv|world has worked with some of the world's leading media companies
to find solutions to the challenges of the convergent age. The following
covers a selection of our recent client work:
» In|Orbit Interactive Broadcasting Deployment (BBC)
» Tamworth Country Music Festival (Telstra)
» Digital Channel 77 - 24 hour electronic program guide (Seven Network)
» Sydney Motorshow 2002 Webcast (News Interactive)
» Broadcast Ticker (Seven Network)
» Multimedia Guide (Telstra)
» Windows Media Guide (Microsoft)
» Our Brisbane - TV and Movie Guides (Brisbane City Council)
In|Orbit Interactive Broadcasting Deployment
Client: BBC (UK)
In 2003, itv|world licensed its In|Orbit product suite to the commercial
transmission arm of the BBC solving the scheduling, playout and
testing challenges of the world's leading interactive broadcaster
with three target middlewares. In|Orbit's modular solution provides
a control system for automating interactive playout, incorporating
scheduling, workflow management and other tools while enabling the
playout of interactive content, synchronised with linear TV across
multiple platforms. For the BBC, this includes Sky's OpenTV based
network as well as Liberate based cable networks NTL, Telewest and
DTT. The core aim of the tool is to reduce costs through automation,
increase productivity, reduce human error and ensure quality of
service. The investment will reap further benefits for the broadcaster
as it moves forward to a single middleware solution, providing a
stable foundation for future interactive operations.
"We decided to deploy In|Orbit because of the scalability
and flexibility of the system. The itv|world team worked closely
with us to provide a solution that met our needs… It's refreshing
to work with a company that clearly understands the requirements
of a major broadcaster".
Dr. William Cooper, Head of Interactive, BBC Broadcast, UK.
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Tamworth Country Music Festival
Client: Telstra (Australia)
In late 2002, itv|world designed and built one of Australia's largest
scale broadband media sites http://www.telstra.com/countrywide/countrymusic/
for Telstra Countrywide™, the regional business and communications
division of Australia's leading telecommunications company. The site's
compelling streaming broadband video content is designed to showcase
one of the world's premier music events - The Tamworth Country Music
Festival - to Telstra's regional customers and a local and international
audience of broadband and narrowband Internet users. The Telstra technology
Centre was set up from scratch in a rural city in the middle of a
park with a newly installed 1 Mb Frame Relay data connection used
to stream live and on-demand video. itv|world produced nine Webcasts
during the 11 day festival including press conferences, aerial filming
and two major outdoor concerts along with more than 40 on-demand videos
for the site. A Flash player was custom-created to enable viewers
to play media 300 kb without leaving the site. Enough content was
shot to allow fresh updating of the site for 6 months. During the
Festival, the site had over seven times more traffic [page impressions]
than in the weeks prior to the event. Users with little experience
of the web visited more pages for longer. Within the country music
industry there was also overwhelming excitement about how broadband
enhanced the user experience and showcased the work of Australia's
country music artists.
"The whole Telstra broadband Webcasting going on in Tamworth
is revolutionising country music in Australia"
Rob Potts, Allied Artists
"I think we will look back at this Telstra site and say well
that was one of the first steps in really exploiting this terrific
Max Ellis Country Music Association & Country Music Awards
"The amazing technology of broadband to Webcast events has allowed
us to take the festival to a wider audience than we would have been
able to cater for here in Tamworth"
Paul Anderson, Tamworth Local Council.
Digital Channel 77 - 24 hour electronic program guide
Client: Seven Network (Australia)
In late 2002, the Seven Network - Australia's largest commercial
television network - launched a 24 hour electronic program guide
and a real-time news, weather, program guide and information service.
Accessible via a set-top box, Channel 77 was built by itv|world
in partnership with network staff. itv|world was responsible for
project management and strategic advice, prototyping, software design,
implementation and testing. Channel 77 is available to digital viewers
in both Sydney and Melbourne - and in an Australian first - the
information has been localised to those markets using a sophisticated
content management system.
"Our new channel not only offers a convenient and dynamic new
service for current digital television viewers and lays the foundation
for our future offerings in digital television. The program guide
will be at the heart of the future digital television experience
- the entry point where viewers will learn to navigate the content
available on the full digital service. It has been designed to offer
a service that can easily be upgraded to interactivity when this
technology is available in the Australian market".
Mark Cloudsdale, General Manager of Digital Content, The Seven Network.
"This has been the hard work of the Digital Content team in partnership
with itv|world and Seven's New Technology group. It is an exciting
launch for Seven as we continue to play a lead role in the take
up of digital through the development of new consumer initiatives
such as Channel 77".
Maureen Plavsic, CEO, Broadcast Television, The Seven Network
Sydney Motor Show 2002 Webcast
Client: News Interactive (Australia)
itv|world worked with the Sydney Convention and Exhibition Centre's
internal Production Unit and News Interactive (a division of News
Limited) to produce the live Webcast of the Sydney Motorshow - Australia's
leading automotive expo. The result was one of Australia's most
sophisticated Webcast camera shoots and a powerful demonstration
of the global impact of streaming as a marketing tool. Over 2,000
car enthusiasts from around the world accessed an Internet broadcast
showcasing some of the hottest wheels from the world's leading car
manufacturers during the four-hour live webcast of the event's official
opening. Fourteen separate edited, on-demand video clips of the
presentations were posted on the Motorshow Website in time for the
event's opening weekend at www.sydneymotorshow.com.au. The event
assisted the Sydney Motorshow and News Interactive increase global
reach and create a valuable interactive connection with customers,
sponsors, stakeholders and other news media.
"itv|world offered a complete solution for producing this large
scale live Webcast event and the associated on-demand Webcast presentations
we required. The strong audience response demonstrates the huge
potential of Webcasting as a promotional platform".
Tony Burrett, Business Manager, NEWSmotoring Network, News Interactive
Client: Seven Network (Australia)
by itv|world for use on the Seven Network's Sunrise News Program,
the Broadcast Ticker displays news items, finance items, and weather
information to either a broadcast content stream or a web-based interface.
Broadcast continuously to a national viewing audience from 6.00am
to 9.00am weekdays it consists of an editing console for entering
and managing content and one or several rendering applications. The
display contents are saved in an open XML format that enables them
to be shared by a TV ticker and a Web ticker simultaneously to produce
a synchronised live broadcast if required. The XML data format allows
for easy integration with other output systems and multiple clients
can access the database at any time. The user face can be reconfigured
with various graphic looks and feels.
Click here for more information.
Client: Telstra (Australia)
itv|world has been contracted for the past three years to develop
and manage The Telstra Multimedia Guide - The Big Pond Broadband content
portal for Australia's leading telecommunications company, Telstra (www.bigpond.com/entertainment).
Featuring content optimised for Telstra's broadband network, the guide
has been one of Australia's leading showcases of local and internally
produced broadband video content. It has routinely featured many of
itv|world's own original video programs. itv|world created a custom
branded media player for the site along with metatag driven, sophisticated
Windows Media Guide
Client: Microsoft (Australia)
Microsoft Australia chose itv|world to be the official vendor of its Windows Player
7 Media Guide, to showcase the high quality audio and video technology
of Windows Media in Australia. The Australian Media Guide, a feature
of Windows Media Player 7, offered direct access from the player
to featured local Australian digital media news and entertainment
content. The Australian Media Guide was one of 13 international
versions of the Media Guide released throughout the world during
2000. More than 260 top content providers worldwide supplied international
content for 13 international versions of the Media Guide. Itv|world
was responsible for management of over 40 Internet Content Partners
(ICPs) for the Microsoft Media Guide in Singapore and Australia.
The project also involved: Distributed content management with permissions-based
access for content partners; theme - branded media player skins,
Creation of automated content submission application. In addition
to managing the guide, itv|world also provided content in the form
of its technology and business news products, which were already
a leading showcase for Windows Media in Australia - and part of
its ongoing commitment to leading the way in the convergence of
traditional media and the Internet.
Portal Development: Our Brisbane
Client: Brisbane City Council
Development and maintenance of region-specific Electronic program
Guide (EPG) TV and movie guides for the official website of the